Friday, April 13, 2007

Made to Stick

Why Some Ideas Survive and Others Die

Chip and Dan Heath are really on to something here. Why can we all remember the somebody-stole-your-kidneys story, but not how mitosis works? The Heath brothers have pooled their expertises (organizational behavior and education consulting) to show us how to make our ideas "sticky"--that is, memorable. (I so could have used this--wait. I can still use this! Woo Hoo!)

The book is enormously worthwhile, and even has a reference guide in the back. But as an enticement, let me state the Six Principles, which spell SUCCESs:
* Simple: how to find and share the core idea
* Unexpected: how to get and hold attention
* Concrete: make abstraction concrete (see Aesop)
* Credible: help people believe you
* Emotional: make people care (I especially like appealing to identity)
* Stories: why shop talk is important, and why you care.

So, read this book. Better still, buy this book, and refer to it often. Better yet, buy me a copy. I will thank you again and again.


Blogger Melissa said...

I love your blog! I am always looking for a good read - and I love that I can look to you for a great review! Keep it up!
I just finished
The Six Wives of Henry VIII by Alison Weir. I highly recommend it! It reads like a novel.
Melissa (your niece)

8:39 AM  
Blogger Gayle said...

Thank you!

I meant to read your last recommendation, but I'm in the midst of moving, so my backlog is growing. :0( But I will add Alison Weir to my list; I've seen her name, but didn't know if she was any good. Thanks!

3:58 PM  
Blogger Melissa said...

This is the only book I have recommeded to you. Maybe another niece?
Good luck with the move!

6:26 PM  

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